SAKALA × BARSS RELAUNCH — Partnership Proposal

The Franchise Manager Pipeline

A SAKALA × HELP partnership to turn every scholarship into a social enterprise... because 90% employment means nothing if there is nowhere to be employed

350+
HELP Scholars
90%
Employment Rate
80%
Working in Haiti
344
SAKALA Franchise Atoms
SAKALA / KONKRET Youth Employment
Prepared for Conor Bohan & the HELP Team
Via introduction by Daniel Tillias
April 2026

Conor,

You know my story. In the mid-1990s I was a kid from Cite Soleil with nothing, and HELP gave me everything. A master's in Peacebuilding. A language. A network. A belief that I could go back and build something. All that I do right now is because of the support of HELP.

I went home and built SAKALA into 25 sites, 310 youth, and a CNN Hero award. Jupille went home and launched Bambou Facile. Isemonde... you found her when she was asking for $30 for secretarial school, and you told her to pursue medicine instead. She got her MD. Alex went from Notre Dame d'Haiti economics to managing M&E for HANWASH. The pattern is obvious: HELP produces people who go home and build. But we did it by accident. Every one of us had to figure out the enterprise piece on our own.

Wesley Bertil has built a cooperative franchise system that eliminates the "figuring it out" part. Pre-built playbook, pre-built subscriber base, pre-built data systems. What he needs is exactly what you produce: trained, trusted, community-rooted leaders from every department. What you need is exactly what he has built: an enterprise waiting at graduation.

This proposal is not a pitch. It is the thing I wish existed when I graduated. I would love to introduce you to Wesley for a 30-minute call to walk through it.

Daniel Tillias ... Co-Founder & Board Member, SAKALA / CNN Hero 2019 / HELP Fellow
Wesley Bertil ... BARSS Research / SAKALA Strategy
Part I

Why HELP Is the Only Partner That Makes Sense

30 years of data proving that the right investment in the right people produces outsized returns

Since 1996, when Conor Bohan paid Isemonde Joseph's first year of medical school from his $200-a-month stipend, HELP has produced a dataset that no other organization in Haiti can match. We are not approaching HELP because it is a good organization. We are approaching HELP because the numbers make our partnership the only structurally sound option.

350+
Students Supported
90%
Employment Rate
(vs. 50% Haiti avg)
80%
Working in Haiti
(vs. 16% nationally)
15x
Income Multiple
$10K vs $653 avg

HELP fellows earn an average of $10,000 per year... 15 times the national average of $653. They achieve a 90% employment rate in a country where the average is 50%. And 80% of them work inside Haiti, compared to a national retention rate of just 16% for university graduates. Seven have won Fulbright scholarships. Forty-eight staff operate across nine departments. All of this at a cost of $42 per day per student... roughly $15,330 per year.

"For the cost of one Brown diploma, HELP can offer 35 kids a full ride."

Conor Bohan ... Founder & Executive Director, HELP

Those numbers are remarkable. But they also reveal a gap. HELP produces world-class professionals who stay in Haiti. The question is: stay in Haiti and do what? The 90% employment rate measures placement into existing jobs. SAKALA proposes something different: turning every graduate into a job creator.

The Proof Already Walks Among You

Four alumni demonstrate what happens when HELP graduates meet enterprise opportunity:

Dr. Isemonde Joseph Balthazar
First HELP student. Grew up in Cite Soleil. Asked Conor for $30 for secretarial school. He said pursue medicine. Got her MD in 2005. Now staff physician at GHESKIO Center, Haiti's premier HIV/TB clinic.
Daniel Tillias
One of the first HELP students. Master's in Peacebuilding. Returned to Cite Soleil. Founded SAKALA: 25 sites, 310 youth, CNN Hero 2019. "All that I do right now is because of the support of HELP."
Jupille Facile
UniQ civil engineering. YLAI exchange in Seattle. Founded Bambou Facile for national bamboo reforestation via PREBHA. Social enterprise from education.
Alex Pedro Bonhomme
Economics at Notre Dame d'Haiti. MEAL Coordinator at Hope for Haiti. Now M&E Manager at HANWASH... the national water infrastructure program. Data systems. Exactly the skill a franchise manager needs.

Each of these alumni built something. None had a franchise playbook waiting at graduation. None had a subscriber base or data system or processing standards ready to deploy. They succeeded despite the absence of enterprise infrastructure, not because of it. This proposal provides what was missing.

HELP gives them the education. SAKALA gives them the enterprise.
No program anywhere in the world does both.

Part II

The Gap No One Has Filled

The global scholarship-to-enterprise pipeline does not exist. This partnership creates it.

The Missing Link in Development

The Mastercard Foundation Scholars Program is the closest global analog to HELP... a merit-based, full-ride scholarship system for high-potential students from underserved communities. It operates at $500M+ scale across 40+ countries. It has transformed access to education for 50,000+ scholars. And it has exactly the same gap HELP does: no graduation-to-enterprise pipeline.

Scholars graduate. They get placed in jobs. The program counts placement rates. But nobody is turning scholars into enterprise owners who create jobs for others in their home communities. Nobody has built the cooperative franchise architecture that converts a scholarship investment into a multiplier. That is what this partnership creates.

HELP's agriculture track makes this alignment structural, not aspirational. HELP's own materials state it plainly: "By educating a new generation of farmers, agronomists, and supply chain leaders, Haiti can grow its own solutions... from the ground up." HELP maintains an especially strong relationship with the Agricultural College at Universite Quisqueya. But today, an agriculture graduate finishes their degree and enters a job market where there are no agro-processing enterprises waiting for them. SAKALA's Harvest Box franchise system is exactly that enterprise.

The Les Cayes expansion reinforces this. HELP opened a new campus at the American University of the Caribbean in 2024-25, with 50 freshmen. HELP is decentralizing from Port-au-Prince into the regions... which is precisely where SAKALA franchise atoms need to be deployed. The geographic strategy is already aligned.

Part III

The Franchise Manager Pipeline

How a HELP fellowship becomes a 10-person enterprise in one step

How It Works

1
HELP Selects
Fellow recruited from countryside. Full tuition, housing, books, stipends, English, IT, leadership.
2
Fellow Trains
Agriculture or business track at UniQ. SAKALA franchise module embedded in career services curriculum.
3
Graduates
Diploma + SAKALA franchise certification. Playbook, data tools, and subscriber pipeline pre-loaded.
4
Returns Home
Launches SAKALA atom in home commune. $3,600 startup funded as "graduation package" by HELP donors.
5
Employs 10+
Manages local youth cooperative. $25K/yr revenue. Community wealth from Day 1.

What the Fellow Brings (Trained by HELP)

What SAKALA Provides (Ready at Graduation)

Why KOREM Makes This a Natural Fit

KOREM is Haiti's first alumni contribution program... a 10% income-share commitment for 8 years after graduation. It has generated over $400,000 and funds 6-7 scholarships annually. This is not charity. It is a cooperative reinvestment mechanism that HELP alumni have already internalized. SAKALA's cooperative profit-sharing model is structurally identical to what KOREM teaches. For a HELP graduate, joining a SAKALA franchise is not a new commitment... it is a continuation of the principle they have already lived for the duration of their education.

Part IV

What Each Side Gains

A partnership where both organizations solve their hardest problem

The Barbancourt Precedent

This is not HELP's first co-branded partnership. Rhum Barbancourt signed a 5-year deal (2021-2026) providing 3 full scholarships plus a named admissions office. That partnership established the structural template for what we are proposing: a named, co-branded program where a partner organization funds specific components of the HELP pipeline. The SAKALA partnership follows the same architecture... but instead of funding admissions, it funds graduation.

Existing HELP Partners (Relevant to SAKALA)

Scale Potential

Scenario HELP Fellows Franchise Atoms Youth Employed Annual Revenue
Pilot (Year 1) 3–5 3–5 30–50 $75K–$125K
Current alumni (350+) 350 350 3,500 $8.75M
SAKALA full network 344 (matched) 344 4,472 $8.6M
2030 target 750+ 750 7,500 $18.75M

HELP's geographic recruitment strategy already covers all 10 departments. SAKALA's 344-atom franchise map needs managers in every department. The overlap is structural: HELP recruits from the countryside, trains them in Port-au-Prince (and now Les Cayes), and sends them home. SAKALA needs franchise managers in their hometowns. There is no recruitment to do. The pipeline already exists. It just needs the enterprise at the end of it.

Part V

The Wider Ecosystem

SAKALA does not operate in isolation. Existing partners amplify the HELP-SAKALA pipeline.

Adjacent Partners Already in Motion

Nora Jeanne Joseph / RADIKAL

Ashoka Fellow 2023 (Haiti). Runs RADIKAL: 2,500+ women micro-entrepreneurs with a food security focus. Her network of women producers maps directly onto SAKALA's Harvest Box supply chain. HELP graduates manage the franchise; RADIKAL's women produce the goods. The production pipeline and the management pipeline meet at the franchise atom.

Reginald Surin / Sogebank

Director of Studies & Commercial Development at Groupe Sogebank, already a "big supporter" of HELP. Our active research collaborator on Haitian economic policy. He bridges HELP's existing Sogebank Foundation relationship directly into SAKALA's financial infrastructure needs. Former Economic Adviser to the Prime Minister (2018-2022). His word: "On fonce."

Garry Delice / HELP Country Director

Co-Founded HELP with Conor in 1994. 20+ years in Haitian education. Has testified before the Haitian Parliament and represented HELP at the White House. Any partnership conversation will flow through Garry for on-the-ground implementation. He knows what works in Haiti and what does not.

Part VI

The Full Picture

Without you, with you, and what happens when this scales.

WITHOUT HELP: It's Already Great

SAKALA recruits franchise managers locally. Capable people, community-rooted, willing to learn. The cooperative is operational and self-sustaining without HELP involvement.

Metric SAKALA Standalone
Franchise Manager Source Local recruitment, community leaders
Manager Education Level Variable (secondary to some university)
Youth per Franchise 10
Revenue per Franchise $25,000/yr
Growth Speed Slower (training + trust-building required)
Status Operational, self-sustaining

This works. SAKALA does not need HELP to exist. But local recruitment is slower, less networked, and produces managers who need more training. The franchise system works... it just scales at a fraction of the speed it could.

WITH HELP: It Becomes Incredible

350+ alumni. 90% employed. 80% in-country. HEC-level education. English fluency. Financial literacy. Community roots in all 10 departments. And KOREM already taught them cooperative reinvestment. HELP fellows do not need to be trained to be franchise managers. They already are.

Metric Without HELP With HELP
Manager Quality Capable, variable education University-educated, English-fluent, leadership-trained
Recruitment Pipeline Manual, commune-by-commune 350+ alumni pre-vetted by 30 years of HELP selection
Geographic Coverage 7 departments All 10 departments (HELP recruits nationally)
Fellows as Managers N/A 350 fellows x 10 youth = 3,500 youth employed
Funding Bridge $0 Sogebank Foundation + HELP donors fund franchise atoms at $3,600/site
KOREM Alignment N/A 10% income-share model parallels cooperative reinvestment

Each HELP fellow manages 10 youth in their home commune. 350 fellows x 10 youth = 3,500 youth employed with the most educated management layer any cooperative system has ever had. The franchise startup cost ($3,600) is 86 days of HELP investment. The cost per job created is $360. No program anywhere produces that ratio.

Part VII

The Ask

Five concrete steps from proposal to pilot
1
30 Minutes with Conor
Call with Wesley Bertil and Daniel Tillias. Dan speaks as both HELP fellow and SAKALA co-founder. No slides. Just the model on the back of a napkin, which is how the best partnerships start.
2
Garry's Assessment
Garry Delice evaluates operational fit in Haiti. Which communes, which alumni, which cohort year. His 20+ years of ground truth shapes the pilot design.
3
Pilot Cohort: 3–5 Fellows
Identify 3–5 HELP agriculture alumni willing to launch franchise atoms in their home communes. Priority: Les Cayes region (new campus alignment). Startup: $3,600/site.
4
Career Services Integration
Embed franchise management as a track within HELP's career services for current fellows. Agriculture-track students get SAKALA certification alongside their degree.
5
Co-Brand: "HELP-SAKALA Fellows"
A named program following the Barbancourt precedent. A scholarship that ends not with a diploma alone, but with a diploma and a franchise. Graduation package funded by existing or new donors at $3,600/fellow.

"Imagine every single fellow from HELP becoming not necessarily a manager but like a partner or associate to start something in their hometown, because a lot of them are from the countryside."

Daniel Tillias ... Co-Founder & Board Member, SAKALA / HELP Fellow / CNN Hero 2019

Economics at a Glance

Metric Per Franchise Atom Pilot (5 Sites) Full HELP Network (350)
Startup cost $3,600 $18,000 $1.26M
Monthly revenue at maturity $2,097 $10,485 $734K
Youth employed 10 50 3,500
Annual revenue ~$25,000 ~$125,000 ~$8.75M
Fellow annual income ~$10,000+
Cost per job created $360 $360 $360

For context: HELP's current cost per student is $42/day ($15,330/year). A $3,600 graduation package represents 86 days of HELP investment... less than one semester... and it creates 10 jobs and generates $25,000 in annual community revenue. That is a cost per job created of $360. It is among the highest impact-per-dollar ratios in development anywhere.

The fellow's projected annual income from franchise management ($10,000+) matches the current average HELP alumni income... meaning the franchise does not represent a step down from traditional employment. It represents the same income with 10x the community impact.

Part VIII

Why Now

Three convergences that make this the right moment

1. Les Cayes Campus Is Open

HELP just expanded to the American University of the Caribbean with 50 freshmen. These students will graduate in 3-4 years. If the franchise pipeline is embedded now, the first Les Cayes cohort graduates with enterprises ready to deploy across the Sud department... the agricultural heartland. Timing: if we start the career services integration this academic year, the first HELP-SAKALA Fellows graduate in 2028-2029.

2. The Barbancourt Deal Expires in 2026

The 5-year Barbancourt partnership runs through 2026. HELP will be looking for the next co-branded program. SAKALA proposes a partnership that goes beyond admissions funding to graduation outcomes... a logical evolution of the co-branding model Barbancourt pioneered.

3. Diaspora Market Is Ready

SAKALA has mapped 975,000 Haitian diaspora across 1,420 ZIP codes and identified 1,604 churches as community anchor points. The Harvest Box subscriber base does not need to be built from scratch. The demand side is mapped. What we need is the supply side: trained, trusted managers in every department. That is HELP's entire value proposition.

Next Step

Daniel will make the introduction. Wesley is available for a 30-minute call at Conor's convenience. No decks. No slide shows. Just the model, the numbers, and the question: what would it have looked like if every HELP graduate had an enterprise waiting at commencement?

Wesley Bertil ... BARSS Research / SAKALA Strategy

Daniel Tillias ... Co-Founder & Board Member, SAKALA / CNN Hero 2019 / HELP Fellow

Conor Bohan: cbohan@haitianeducation.org

HELP: info@uhelp.net  |  (646) 485-8667  |  64 Fulton St, Suite 1102, New York, NY